Give your gift that little something extra.

In a recent article discussing the power of retail brands, Rob Wengel, senior vice president of global data analytics firm Nielsen, explained, “Brands can signify quality and inspire confidence.” And as we head into prime gift season, everyone’s searching for products that represent their companies in the best possible way.

Going with a gift from a well-known, well-respected retail brand is an easy way to add a little something extra and associate your organization with all the positive attributes that come with that brand.

So what are the factors that make retail brands successful in the promotional products market? Here are our top three reasons:

1. Perceived Value

When you choose a Carhartt® duffel as an annual appreciation gift for your team, you’re getting more than just a well-built bag. Since the brand has a legendary reputation for quality and toughness, you’re getting a bag that employees will value more because of the brand’s stellar reputation.  It’s the best of both worlds – they’ll love the gift and you’ll deliver the message of appreciation.

Carhartt® Signature 20" Work Duffel Bag

Shop: Carhartt® Signature 20″ Work Duffel Bag

2. Save Time

If you’re looking at water bottles to give customers as an annual thank you gift, you know the options are going to be overwhelming. Going with one from an established brand like CamelBak, immediately narrows down your search, saves you time and reduces the risk that you’ll end up with a sub-par bottle.

CamelBak Eddy®+ 25oz

Shop: CamelBak Eddy®+ 25oz

3. Peace of Mind

Giving a holiday gift to the financial backers who support your non-profit or university? The last thing you want is a phone call that the sweatshirts or jackets you gave top donors are falling apart. Eliminate the worry and headaches and give away superior apparel from an established retail brand like Roots73 with a legacy of quality construction and premium materials.

Roots73 Briggspoint Microfleece Jacket

Shop: Roots73 Briggspoint Microfleece Jacket

The Bottom Line

Going with a retail brand saves you time and helps you avoid some potential pitfalls. Even better, it makes a big impression and shows your appreciation.

For more information, reach out to Ditto today at 878-999-2824 or promomarketing@dittohq.com.